Why It Still Matters in 2025

1. 1. Physical Mail Still Gets Results

   In a world overloaded with emails, push notifications, and digital ads, physical mail stands out as a tangible and trusted form of communication. While inboxes are often filtered, ignored, or cluttered with spam, a well-designed envelope still commands attention. According to USPS studies, over 90% of mail gets opened—compared to email open rates that average below 25%. That’s a striking difference in engagement.

   Moreover, certain industries continue to depend on physical mail for regulatory and legal reasons. In sectors like healthcare, finance, insurance, and government, physical documents are often required by compliance frameworks such as HIPAA, SOX, and GLBA. For example, medical test results, billing statements, or sensitive legal notifications must often be delivered in print to ensure audit trails and confidentiality.

   Even in customer service and marketing, direct mail campaigns have proven to yield higher conversion rates than many digital channels. Physical mail creates a sensory experience—something people can touch, hold, and respond to. In 2025, businesses that combine digital and physical touchpoints will outperform those that rely on email alone.

   2. Efficiency in a Competitive Market

   Today’s business landscape demands faster turnarounds, leaner operations, and reduced overhead. Mailing departments that still rely on manual labor to fold, insert, and process mail are at a disadvantage. Not only is it time-consuming, but it also diverts valuable human resources away from strategic tasks.

   This is where automated mailing equipment proves indispensable. Machines like the Feedline-14 inline feeder/folder can handle up to 14,000 sheets per hour, transforming what used to take days into hours. Imagine reducing your daily mail prep from an 8-hour shift to under an hour—with greater consistency and fewer mistakes.

   Efficiency isn’t just about speed—it’s also about adaptability. As mailing volumes fluctuate with seasonal campaigns or billing cycles, automation allows businesses to scale up without hiring temporary staff or extending work hours. In competitive industries, where responsiveness is everything, automated mailing ensures you stay ahead.

   3. Accuracy & Security Are Non-Negotiable

   When it comes to mailing, there’s zero room for error—especially when dealing with confidential or regulated information. A single mistake—like sending the wrong statement to the wrong customer—can lead to costly fines, legal issues, and irreparable trust damage.

   Manual mailing processes, even with careful employees, are inherently prone to human error. Misfolded pages, misrouted envelopes, or missing inserts are all-too-common when operations rely on manual checks.

   With AME’s advanced systems, accuracy is built-in. Features like ultrasonic double-detection sensors prevent double-feeding, while camera matching ensures every document is correctly paired with its envelope before sealing. For industries with compliance requirements—such as healthcare providers needing to protect patient data or financial firms adhering to strict reporting standards—these safeguards are not optional. They’re essential.

   Additionally, automated systems support audit trails and tracking, which adds a layer of transparency to every step of the mailing process. From document preparation to insertion and dispatch, everything is monitored and logged, allowing you to verify performance and compliance at any moment.

How AME Is Redefining Mailing Automation

Founded by industry veteran Scott Goransson, Appropriate Mailing Equipment (AME) is built on decades of hands-on experience in automation technology. AME goes beyond just selling machines—they provide consulting, installation, maintenance, and even virtual support through remote video conferencing.